ToolFlock

MailerLite

MailerLite is an email marketing platform that builds campaigns, automations, signup forms and landing pages in one place. It is mainly used for growing a mailing list and sending regular newsletters.

#19 in Marketing ToolsEmail Marketing SoftwareFree plan

Who it's for

Best for

  • Creators running paid newsletters, landing pages, and welcome automations
  • Small shops using WooCommerce for newsletters and abandoned-cart emails

Not for

  • Senders with lists in the thousands who cannot risk a blocked launch
  • Occasional senders with large lists avoiding steep subscription renewals

Pricing

Free plan$0
Comfort$10.80/moBilled annually
Power$22.50/moBilled annually

Features

  • Drag-and-drop email editor

    Email campaigns are built in a visual drag-and-drop editor with newsletter templates for creating dynamic, on-brand sends.

  • Automation workflows

    Automations send perfectly timed, targeted emails automatically, using triggers such as a birthday date field to fire a discount.

  • Landing pages and signup forms

    Websites, landing pages and embedded signup forms are built inside MailerLite to gather signups and host business pages.

  • Digital products and paid newsletters

    Ebooks, downloads and bookings can be sold directly, and paid newsletter subscriptions are set up with recurring payments.

  • AI and app connections

    ChatGPT and Claude integrations perform actions inside the account and analyze data, with API and webhook access also listed.

What users say

Pros

  • The free plan runs three multi-step automations, enough for a welcome sequence plus sales flows.
  • Landing pages built inside MailerLite strip extra navigation so visitors land on a page focused on signing up.
  • The free plan covers up to 250 contacts for sending regular newsletters at zero cost.
  • Monthly newsletters and WooCommerce flows like abandoned carts run without breaking the site.

Cons

  • Accounts are shut down mid-campaign with no specific reason given and no way to reopen them.
  • Repeated price rises push renewal bills up sharply, even for lists that only send occasional newsletters.
  • The free plan cap has been cut to 250 contacts and 2,500 emails a month, too small to build a following.
  • Auto-unsubscribes fire minutes after a send and valid addresses get dropped as hard bounces, with restoration taking drawn-out back-and-forth.
  • The editor cannot place an inline image inside a block of text and rejects WebP and WebM files.
  • Missing a migration deadline deleted an entire email list built over years, with no warning of that outcome.

A selection of the review sources we used:

Summarized from public user reviews and community discussions. View details

Global Traffic Rank

Top 500k

Alternatives

MailerLiteKlaviyoMailchimpBrevo
Rank#19 in category#6 in category#7 in category#12 in category
Free planYesYesYesYes
ProFree automations, landing pages, small-list free tier, Woo basicsAdvanced segmentation, clean interface, strong open ratesNo-engineer email building, quick chat fixes, all-in-one toolFree tier, campaigns plus API, fast setup, deep reports, support
Better forStoring more contacts on a free tier and sending SMS, WhatsApp, and transactional API messages.
Weaker atBuilding quick newsletters and workflows in a clean, straightforward drag-and-drop editor.