Brevo
Brevo is an email marketing and CRM platform that combines campaigns, SMS, WhatsApp messaging, automation and transactional sending. Small teams use it to manage contacts, run newsletters and send application emails from a single dashboard.
#12 in Marketing ToolsEmail Marketing SoftwareFree plan
Who it's for
Best for
Small businesses needing a free plan that covers a modest contact list
Developers sending transactional mail through an API alongside campaigns
Not for
Teams with large or old contact lists that trip automated compliance reviews
Marketers who need a polished drag-and-drop editor and instant live support
Free plan$0
Starter$9/mo
Standard$18/mo
Professional$499/mo
Features
Multichannel campaigns
Email, SMS, WhatsApp, push notifications and live chat run from one platform, with ready-made templates and guided automation for launching campaigns.
Aura AI agents
Aura agents generate copy, auto-segment audiences, optimize send times and summarize live chats, while a data analyst answers questions in plain language.
CRM and sales management
Contact storage, deal creation and sales email tools sit alongside the marketing suite, so contacts, deals and campaigns are managed in one place.
Transactional messaging and API
Transactional email, SMS and VoIP cover application messages, and the platform connects to more than 150 leading digital tools.
Loyalty and mobile wallet
Loyalty programs, mobile wallet cards and a custom loyalty engine serve businesses working on repeat visits and repeat orders.
What users say
Pros
- Generous free plan covers regular email sends and contact storage without requiring a paid subscription.
- Marketing campaigns and transactional sends share one platform, with open APIs for custom apps alongside the dashboard.
- New sending domains go live within minutes and mail lands reliably at Google and Microsoft inboxes.
- Advanced segmentation and reporting show deliverability breakdowns and bounce reasons on every send.
- Tickets get answered with specific fixes that resolve workflow, automation and account problems.
Cons
- Accounts get suspended or permanently banned after automated reviews, sometimes with no notification and no working appeal.
- Escalations stall in bot replies and scripted answers that repeat the same guidance without fixing anything.
- The campaign editor and automation builder are clunky, so a simple send takes far longer to build than on rivals.
- Charges go through for credits and plans that never activate, leaving refunds to bank chargebacks.
- Costs climb sharply as contact lists grow, and migrated accounts land on far more expensive plans.
- Transactional and contact-form mail sometimes fails or bounces more than expected, with failures only visible in the dashboard.
A selection of the review sources we used:
Summarized from public user reviews and community discussions. View details
Global Traffic Rank
Top 100k
Alternatives
Rank#12 in category#6 in category#7 in category#13 in category
Free planYesYesYesNo
ProFree tier, campaigns plus API, fast setup, deep reports, supportAdvanced segmentation, clean interface, strong open ratesNo-engineer email building, quick chat fixes, all-in-one toolFair proration, loyalty credits, stacking vouchers
Better forHosting webinars and conversion funnels alongside email campaigns and landing pages in one account.
Weaker atStarting on a free plan that covers regular email sends and contact storage without paying.