Mailchimp
Mailchimp is an email and SMS marketing platform that handles audience lists, campaign design, automations and performance reporting. It builds newsletters, runs automated journeys and delivers messages across email and text channels.
#7 in Marketing ToolsEmail Marketing SoftwareFree plan
Who it's for
Best for
Small businesses running regular newsletters and promotions in one place
Non-technical marketers who need to build emails without a developer
Not for
Senders with large lists who need predictable, low per-contact pricing
Teams that need fast, accountable help when sending is blocked
Free plan$0
Essentials$13/mo
Standard$20/mo
Premium$350/mo
Features
Email and SMS campaigns
Mailchimp combines email and SMS marketing in one platform, aimed at ecommerce stores, small businesses and non-profit organisations.
Intuit Intelligence assistance
Intuit Intelligence surfaces the next campaign opportunity, such as flagging inactive contacts for win-back outreach.
Always-on automations
Audience data powers always-on automations that run in the background, designed to drive return on investment for retailers of any size.
Audience management and design
Audiences are organized in one place, with email design tools and AI assistance that shorten the work of assembling a campaign.
Claude integration
A Mailchimp integration with Claude is demonstrated on the site alongside an interactive product tour of the email marketing tools.
What users say
Pros
- Good-looking campaign emails come together without an engineer for formatting troubleshooting.
- Problems often get resolved on the first try, with the exact campaigns and settings pinpointed.
- Keeps email campaigns and automated sequences together in a single workspace as mailing needs expand.
Cons
- Costs climb with every contact added, and quotes at a few thousand contacts run far above rival tools.
- Getting a human takes long waits, and responses often blame the browser instead of escalating a bug.
- Sending can be switched off by a compliance suspension, leaving campaigns and password resets down for days.
- Paused or cancelled plans still get charged, and refund requests are turned down or only partly honoured.
- Email templates break in Outlook and Gmail mobile, leaving big whitespace or lost lines that need manual fixes.
- The free plan stops at 250 contacts, and scheduling or auto-reply features that were free now need a paid plan.
A selection of the review sources we used:
Summarized from public user reviews and community discussions. View details
Global Traffic Rank
Top 50k
Alternatives
Rank#7 in category#6 in category#12 in category#13 in category
Free planYesYesYesNo
ProNo-engineer email building, quick chat fixes, all-in-one toolAdvanced segmentation, clean interface, strong open ratesFree tier, campaigns plus API, fast setup, deep reports, supportFair proration, loyalty credits, stacking vouchers
Better forStoring larger contact lists on a free plan and sending transactional emails via API
Weaker atAssembling campaigns and automations quickly in a polished, beginner-friendly editor