folk
folk is an AI-powered CRM that organizes contacts, email history and deals in one shared workspace. It is mainly used by small sales teams and agencies to prospect, enrich contacts and run outreach from a single pipeline.
#20 in Business & Finance ToolsCRM SoftwareNo free plan
Who it's for
Best for
Small sales teams that want a simple pipeline up and running without heavy setup
Agencies and consultants tracking relationships from Gmail and LinkedIn
Not for
Field sales teams that need a full mobile app for events and travel
Free planNo
Standard$24/seat/moBilled annually
Premium$48/seat/moBilled annually
Enterprise$80/seat/moBilled annually
Features
Pipeline management
Deals move through shared pipeline stages with amounts, next steps and activities shown next to each contact and company record.
Contact enrichment
Contact and company records are enriched automatically, and the pricing table gives every plan a monthly enrichment allowance.
folk assistants and MCP
Built-in folk assistants work inside the workspace, and an MCP connector links the CRM to ChatGPT, Claude and other chat assistants.
Email campaigns and messaging
Email campaigns and built-in messaging run from the workspace, with email threads synced to each contact record.
LinkedIn browser extension
A browser extension captures contacts and companies from LinkedIn and Gmail into the CRM while browsing.
What users say
Pros
- Setup is quick and needs no long onboarding, so a first CRM rollout starts without a steep learning curve.
- A contact from LinkedIn or Gmail is added in one click through the folkX browser extension.
- Email threads sync to the right contact on the entry plan, and enrichment fills in missing company details.
- Boards and fields are fully customisable, so the CRM mirrors an existing sales process from the start.
- An MCP connector plugs the CRM into ChatGPT or Claude, so leads and contacts update automatically.
Cons
- Setup and onboarding questions go unanswered for a month after signing up.
- There is no mobile app, so event and travel work falls back on the mobile browser version.
- Importing and navigating records is not seamless and needs careful planning of structure and workflows.
- LinkedIn imports sometimes store the company name in block capitals, dropping the contact into the wrong group.
A selection of the review sources we used:
Summarized from public user reviews and community discussions. View details
Global Traffic Rank
Top 1M
Alternatives
Rank#20 in category#4 in category#5 in category#13 in category
Free planNoNoYesYes
ProQuick setup, clean interface, LinkedIn capture, email syncWorkflow automation, lead routing, activity history, custom stagesCentral records, workflow automation, low cost, deep customizationAI-ready data, best of the CRMs tried, cheaper than Salesforce