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HubSpot

HubSpot is a software platform that brings CRM, marketing, sales and service data into one place. Businesses use it to run campaigns, manage pipelines, handle enquiries and connect the stack to AI agents.

#13 in Business & Finance ToolsCRM SoftwareFree plan

Who it's for

Best for

  • Sales teams that want CRM, marketing and service data on one platform
  • Marketing teams running campaigns and lead capture from a shared CRM

Not for

  • Growing companies that need mid-priced automation above the Starter tier
  • Firms that refuse to sign annual contracts which auto-renew

Pricing

Free plan$0
Starter$20/seat/mo
Professional$890/mo
Enterprise$3,600/moBilled annually
HubSpot AEO$50/mo

Features

  • Smart CRM

    Keeps all contact data in one place so records stay clean, connected and actionable across every team and tool.

  • Marketing Hub

    Runs campaigns, personalizes content and tracks results so marketing teams can attract and convert the right leads.

  • Sales Hub

    Automates prospecting, manages pipeline and supports revenue growth by helping sales teams generate quality leads and close deals faster.

  • Service Hub

    Streamlines and scales support with health scores, real-time usage data and actionable insights aimed at retention.

  • Agent Hub

    Deploys and manages AI agents across the platform, including service, prospecting and data agents built on business data.

What users say

Pros

  • Connecting HubSpot records to Claude or MCP servers produces usable reports, cleaner data and fully seeded test environments.
  • HubSpot ranks as the best of the CRMs tried, and switching attempts ended by coming back.
  • The CRM and sales modules handle data work at a lower cost than Salesforce, without needing a dedicated administrator.

Cons

  • Costs climb steeply above the Starter tier, and there is no mid-priced option between them.
  • Creating quotes or automating basic workflows takes extra seats or paid add-ons on top of the subscription.
  • Annual contracts auto-renew into another full term, and refund requests after a missed cancellation date are refused.
  • Help requests start at a chatbot and get bounced between sales, billing and collections without a fix.
  • Recent interface updates removed working features and made navigation slower and clunkier.
  • Automated record creation leaves duplicate deals behind; a single dedup failure produced 128 duplicates in one stage.

A selection of the review sources we used:

Summarized from public user reviews and community discussions. View details

Global Traffic Rank

Top 50k

Alternatives

HubSpotFreshsalesZoho CRMSalesforce
Rank#13 in category#4 in category#5 in category#16 in category
Free planYesNoYesYes
ProAI-ready data, best of the CRMs tried, cheaper than SalesforceWorkflow automation, lead routing, activity history, custom stagesCentral records, workflow automation, low cost, deep customizationShared record timeline, pipeline dashboards, unified operations