ToolFlock

Freshsales

Freshsales is a sales CRM from Freshworks that organizes contacts, deals and pipelines in one place. It is mainly used by sales teams to automate follow-ups, route leads and log calls, emails and meetings against each deal.

#4 in Business & Finance ToolsCRM SoftwareNo free plan

Who it's for

Best for

  • Sales teams needing sequences, lead routing and deal tracking in one CRM.
  • Consultancies running several client pipelines with territory-based routing.

Not for

  • Teams relying on built-in contact enrichment instead of a separate data tool.
  • Businesses wanting one flat price without paid add-ons for API access.

Features

  • Freddy AI lead and deal insights

    Freddy AI highlights the best leads and deals, provides intent scores and can draft emails, so attention goes to the prospects most likely to convert.

  • Kanban pipeline views

    The whole sales process runs in kanban views with drag-and-drop deal cards, and stages can be configured and controlled directly from the pipeline.

  • Capture, qualify and route leads

    Campaign leads are captured, qualified, routed and tracked through the funnel with the assistance of Freddy AI.

  • 360° account view

    A 360-degree account view brings together conversations from preferred channels, so engagement happens with full context on each record.

  • Freshsales Suite with marketing

    Freshsales Suite combines sales and marketing in one complete CRM solution, giving a single source of truth across the whole journey.

What users say

Pros

  • Multi-step sequences and the drag-and-drop workflow builder run follow-ups without a separate automation tool.
  • Territory rules assign incoming contacts to the right rep automatically, cutting weekly manual sorting by about 40%.
  • Every call, email and quote update attaches directly to the deal card, keeping the full interaction history in one place without switching tools.

Cons

  • Contact enrichment matches roughly one in five records and half the enriched emails bounce.
  • Custom reports break at random, and the remedy offered is to rebuild them from scratch.
  • Emails, contacts and API connections are billed as add-ons on top of the subscription.
  • Answers to product problems show little knowledge of the software and leave issues unresolved.

A selection of the review sources we used:

Summarized from public user reviews and community discussions. View details

Global Traffic Rank

Freshsales lives on a page of a larger website, so its own traffic cannot be measured. It is ranked on user reviews only.

Alternatives

FreshsalesZoho CRMHubSpotSalesforce
Rank#4 in category#5 in category#13 in category#16 in category
Free planNoYesYesYes
ProWorkflow automation, lead routing, activity history, custom stagesCentral records, workflow automation, low cost, deep customizationAI-ready data, best of the CRMs tried, cheaper than SalesforceShared record timeline, pipeline dashboards, unified operations
Better forStarting on a free tier and connecting records to Claude or MCP servers for reporting and data cleanup