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WooCommerce

WooCommerce is an open-source ecommerce plugin for WordPress that builds online stores with customizable checkout, payments and product management. It is mainly used for self-hosted shops with control over data, features and hosting.

#13 in Web Building & Hosting ToolsEcommerce PlatformsFree plan

Who it's for

Best for

  • Developers who want to customize checkout and payment flows in code.
  • Small merchants who can manage their own hosting and plugin setup.

Not for

  • Non-technical store owners who need visual editing without a developer.
  • Merchants who need fast help when payments stop working.

Features

  • Open-source WordPress platform

    WooCommerce is the open-source commerce platform for WordPress, giving full control over checkout, data and costs. The core software is free to download and use.

  • Flexible payments and hosting

    Stores can choose their own payment providers and hosting, and sell online or offline in local or global markets. Any feature or host can be selected.

  • Extensions and themes

    Hundreds of trusted extensions and themes add new features and change how a store looks. The catalogue is available from the WooCommerce marketplace.

  • WooPayments and Apple Pay

    WooPayments and Apple Pay provide card and wallet checkout options. Case studies on the official page describe higher average order values and faster deposits.

  • Multichannel sales sync

    WooCommerce can autosync sales across a website, TikTok, Amazon and third-party retailers. The official page cites a store reaching 4,000 monthly orders.

What users say

Pros

  • A simple store can run on low-cost hosting without a platform fee or revenue share.
  • Custom payment gateways, order hooks and product-page notices can be added directly in code.
  • A large plugin catalogue makes adding store features and dashboard changes possible without custom code.
  • Store data and hosting remain under direct control on a self-hosted WordPress installation.

Cons

  • The admin dashboard is cluttered and awkward to navigate, especially after moving from a hosted store builder.
  • Plugin updates can crash the entire website or stop shop pages from displaying products.
  • Many common store functions depend on paid plugins, adding recurring costs.
  • Payment-blocking plugin problems can stay open for days while tickets go unanswered.
  • A cheap server with standard store plugins can handle only two or three requests per second.
  • Keeping a store with several business-critical plugins running is a maintenance burden.

A selection of the review sources we used:

Summarized from public user reviews and community discussions. View details

Global Traffic Rank

Top 500k

Alternatives

WooCommerceShopifySquare OnlineGumroad
Rank#13 in category#1 in category#2 in category#7 in category
Free planYesYesYesYes
ProCheap hosting, no revenue share, stable orders, code hooksHigh-volume sales, local payments, multi-country marketsNo-code setup, POS-linked dashboard, low cost, card paymentsSimple setup, working subscriptions, fast refunds on scams
Better forSelling digital downloads and subscriptions right away without managing WordPress hosting or plugins.