Square Online
Square Online is an ecommerce website builder that connects an online store to Square's in-person point of sale. It is mainly used by small shops, bakeries and service sellers to take orders for shipping, pickup and local delivery.
#2 in Web Building & Hosting ToolsEcommerce PlatformsFree plan
Who it's for
Best for
Small shop owners who want a storefront synced with their in-person Square till- Cafes, bakeries and studios selling a small catalogue alongside counter sales
Not for
- Retailers with many product variants that need stock to carry over reliably
High-volume sellers watching transaction fees eat into each sale
Free plan$0
Square Plus$49/mo
Square Premium$149/mo
Features
In-person and online sales sync
The online store integrates with Square Point of Sale so sales, orders and payments appear in one place across every channel.
Inventory across locations
Stock is managed across all store locations and sales channels from a single view, which helps prevent overselling an item.
Customisable ecommerce themes
Store designs built for online selling can be personalised to match a brand, with no coding work required.
Pickup, shipping and delivery
Orders can be shipped, collected in store for free, or delivered locally by third-party couriers or in-house staff.
Email, text and loyalty tools
Marketing campaigns go out by email or text message, and an integrated rewards program plus eGift cards encourage repeat purchases.
What users say
Pros
- A working online store can be built and linked to an existing WordPress site with no coding or technical background.
- Products, orders and payments are managed from one dashboard that pulls the same data as the in-person POS.
- A small storefront can run a full online shop without the cost of a larger e-commerce platform.
- Card payments for services are taken directly, removing reliance on cash or bank transfer follow-ups.
Cons
- Adding an available item to the cart fails with a sold-out message on most attempts, and setting changes do not fix it.
- Pickup orders expose the store's home address before payment, with no setting to hide it until the order is paid.
- Newly created variants do not inherit the original stock levels, so some show as available when they are not.
- Business verification takes repeated paperwork submissions, and an admin account can stay unverified for years.
- Every sale carries a merchant processing fee on top of the plan, which comes off each transaction.
A selection of the review sources we used:
Summarized from public user reviews and community discussions. View details
Global Traffic Rank
Square Online lives on a page of a larger website, so its own traffic cannot be measured. It is ranked on user reviews only.
Alternatives
Rank#2 in category#1 in category#7 in category#13 in category
Free planYesYesYesYes
ProNo-code setup, POS-linked dashboard, low cost, card paymentsHigh-volume sales, local payments, multi-country marketsSimple setup, working subscriptions, fast refunds on scamsCheap hosting, no revenue share, stable orders, code hooks
Better forSelling digital downloads, video lessons and recurring software subscriptions with a built-in discovery marketplace
Weaker atRunning a physical shop with in-person POS inventory sync and local pickup or delivery