SimplyBook.me
SimplyBook.me is an online appointment booking system that handles scheduling, reminders and payments for service businesses. It is used by salons, clinics, coaches, hotels and volunteer groups to take bookings through a branded page or an existing website.
#24 in Business & Finance ToolsScheduling AppsFree plan
Who it's for
Best for
Small salons, clinics and play centres wanting bookings, reminders and payments together
Independent therapists and coaches selling services with different lengths and prices
Not for
Developers running API booking flows, after widget failures and stuck payments
Budget owners expecting reminders and intake forms inside the base plan
Free plan$0
Basic$11.90/moBilled annually
Standard$24.90/moBilled annually
Premium$49.90/moBilled annually
Features
Online booking website
A mobile-optimised booking website can stand alone or be added to an existing site, with bookings also accepted through Facebook, Instagram and Google.
Automated reminders
Reminders and updates go out automatically by WhatsApp, SMS and email whenever an appointment is booked, cancelled or rescheduled.
AI setup assistant
Ask Simply is a built-in chat assistant for setting up services and schedules, and Claude or ChatGPT can connect through MCP to run the account.
Payments and POS
Online payments and deposits run through PayPal, Stripe and other providers, while cash and card payments are taken in person with the built-in POS.
Calendar sync and locations
Bookings sync automatically with Google or Outlook calendars, and multiple service locations can be set up with staff assigned to each location.
What users say
Pros
- Set-up finished within hours using the provided instructions, and the first meeting was booked the same day.
- Chat replies arrive within minutes at almost any hour and staff keep working until setup problems are solved.
- Custom features shape confirmation emails, reminders and add-ons service by service, fitting a varied booking setup.
- Website pages, booking, rescheduling, text reminders, payments and calendar syncing all work smoothly from the same dashboard without switching between tools.
- Monthly pricing runs well below the larger booking and POS systems compared, with bookings, payments and reminders still covered.
- Two branches of a beauty centre ran on the platform for over a year with smooth, consistent appointment performance.
Cons
- Necessary extras are billed as separate custom features, and one feature often needs another one added on top.
- Backend setup takes time and trial, and custom feature settings stay confusing without a technical background.
- Payment timeouts fire early, buffer time inflates Google Calendar events, and package start dates block advance booking.
- Bookings fail regularly on the client side, with the embedded widget refusing to open and payments getting stuck.
- Business-critical tickets sit unanswered for two to three weeks once the subscription is signed.
- The whole booking site went down for several hours without warning, blocking clients from booking.
A selection of the review sources we used:
Summarized from public user reviews and community discussions. View details
Global Traffic Rank
Top 1M
Alternatives
Rank#24 in category#7 in category#8 in category#9 in category
Free planYesYesYesNo
ProQuick setup, 24/7 chat help, custom features, all-in-one flowMeeting buffers, reliable core booking, text remindersFast fixes for stuck bookings, setup help, calendar sync, remindersLead routing by region, quick booking, calendar sync
Better forCoordinating meeting times over email with an AI assistant and capturing call recaps and action items.
Weaker atManaging multi-staff service storefronts with a built-in POS and flat non-per-seat pricing.