ToolFlock

SE Ranking

SE Ranking is an SEO platform that combines rank tracking, keyword and backlink research, site audits and AI visibility monitoring for agencies and in-house teams. It also covers content editing, local marketing and white-label client reporting.

#14 in Marketing ToolsSEO ToolsNo free plan

Who it's for

Best for

  • Small agencies wanting rank tracking and basic research on a tight budget
  • SEO teams that keep rankings, audits and client reports in one dashboard

Not for

  • Agencies needing client-ready backlink summary dashboards rather than raw exports
  • Teams that report AI visibility for specific engines such as Perplexity

Pricing

Free planNo
Core$129/mo
Growth$279/mo

Features

  • Rank Tracker

    Tracks keyword positions against competitors and surfaces progress so strategy changes rest on current ranking data.

  • Website Audit and On-Page Checker

    Crawls a website for technical and on-page issues, giving a clear list of fixes to work through as rankings shift.

  • AI Visibility (SE Visible)

    Analyses brand visibility across major AI search engines, tracking mentions, sentiment and share of voice against competitors.

  • Content Editor and AI Writer

    Creates new content and gives AI-powered optimization tips for existing pages so they perform better in search results.

  • API and MCP access

    Pulls rankings, keywords, backlinks and AI visibility data into other tools through the API, or queries it inside AI assistants via MCP.

What users say

Pros

  • Rank tracking and basic keyword research sit in one platform at a price that suits tighter agency budgets.
  • Holds up over years of daily SEO work without needing a replacement, backed by fast, helpful support replies.
  • Daily prompt checks run on schedule and the AI visibility dashboard shows results in a readable layout.

Cons

  • Paid AI visibility plan listed Perplexity tracking that was later confirmed wrongly advertised and never delivered, with no refund.
  • Backlink data exports as a raw list with no client-ready summary of referring domains, authority or follow-nofollow split.
  • Rank tracking produced complete failures with no data for days during a week when keyword trackers crashed.
  • Identical local AI Mode queries swing sharply between back-to-back pulls, so single-pull visibility reports carry heavy noise.
  • Content work stops at data tables, with no automated keyword-to-article brief workflow to get pages published.

A selection of the review sources we used:

Summarized from public user reviews and community discussions. View details

Global Traffic Rank

Top 500k

Alternatives

SE RankingUbersuggestMangoolsScreaming Frog SEO Spider
Rank#14 in category#1 in category#2 in category#3 in category
Free planNoYesYesYes
ProAffordable tracking and research, strong support, clear dashboardsFar cheaper than big SEO suites, quick keyword ideas and auditsCheap SEO suite, plain interface, fast replies, solid keywordsFinds broken links fast, reliable custom extraction, same-day replies
Better forStarting at $37.70 per month billed annually, plus a free tier for basic keyword and AI visibility checks.Deep desktop technical crawls, custom data extraction, and XML sitemap generation at $16.58 per month.
Weaker atTechnical website audits and daily rank tracking on entry-level and mid-tier plans.Ongoing keyword rank tracking, built-in keyword and backlink research, and cloud client reporting.