Mangools
Mangools is an SEO toolkit that bundles keyword research, SERP analysis, rank tracking and backlink checks. It is mainly used for everyday keyword research, competitor analysis and rank tracking.
#2 in Marketing ToolsSEO ToolsFree plan
Who it's for
Best for
Freelance SEOs and small agencies needing keyword and backlink data on a budget
Content managers researching keywords every working day in a simple interface
Not for
Local SEO researchers running heavy city-level lookups that hit plan limits fast
Enterprise teams needing unlimited daily queries and high-volume data pulls
Free plan$0
Mangools Basic$37.70/moBilled annually
Mangools Premium$52.70/moBilled annually
Mangools Agency$97.70/moBilled annually
Features
KWFinder keyword research
Searches a database of 2.5 billion keywords for difficulty, search volume trends and intent, alongside competitor keyword analysis and bulk keyword lookup.
SERPChecker SERP analysis
Dives into search results for any of 65k+ city-level locations, with 45+ SEO metrics, SERP feature impact, CTR comparison and downloadable SERP snapshots.
SERPWatcher rank tracking
Tracks rankings weekly, or daily on the Agency plan, with Search Console import, whitelabel reports and a Looker Studio connector.
LinkMiner backlink checker
Searches 9.5 trillion indexed backlinks with advanced filtering, one-click live preview of anchor placement and saved lists of link opportunities.
AI Search Watcher
Monitors brand visibility across AI assistants and large language models, with a free monitor that requires no paid subscription to start.
What users say
Pros
- Keyword research screens show the needed numbers at a glance, without digging through menus.
- Full keyword, SERP and backlink data comes at a fraction of the price of the big SEO suites.
- Customer support replies to troubleshooting questions within ten minutes.
- KWFinder is the tool opened every working day for keyword research in content and agency work.
- Five free daily searches return detailed keyword data at no cost.
Cons
- Local SEO research burned through the paid research limits in about thirty minutes.
- Reports on a site's own SEO and AI visibility contained wrong information that pushed toward the paid service.
- Free AI monitoring caps prompts at five, and a changed prompt set takes a fortnight to report.
- A bug stopped the weekly ranking report from arriving for a period.
A selection of the review sources we used:
Summarized from public user reviews and community discussions. View details
Global Traffic Rank
Top 500k
Alternatives
Rank#2 in category#1 in category#3 in category#4 in category
Free planYesYesYesYes
ProCheap SEO suite, plain interface, fast replies, solid keywordsFar cheaper than big SEO suites, quick keyword ideas and auditsFinds broken links fast, reliable custom extraction, same-day repliesTrusted backlink index, sharp site audits, API data
Better forCrawling websites for broken links, redirect chains, and custom page extraction at $16.58/month.Crawling websites for technical site audits and broken links alongside deep backlink gap analysis.
Weaker atBuilt-in keyword research and SERP rank tracking in a simple browser dashboard.Affordable entry pricing and a plain, easy-to-navigate interface for everyday keyword lookups.