ToolFlock

Recraft

Recraft is an AI image generator that creates raster images and editable SVG vectors, including logos, icons, and illustrations. It maintains brand consistency through custom styles and color palettes, operating on an infinite canvas across web and mobile apps.

#26 in Image & Design ToolsAI Image GeneratorsLogo MakersFree plan

Who it's for

Best for

  • Designers making icons, logos and illustrations as editable vectors
  • Marketing teams that need one brand style across many images

Not for

  • Anyone who wants an existing logo cleaned up without changes
  • Phone-only users on older or budget devices

Pricing

Free plan$0
Basic$12/mo
Pro$20/mo
Teams$22/seat/mo

Features

  • Generate images and SVG vectors

    Recraft V4 models output regular images or editable SVG vectors from one prompt.

  • Convert images to SVG

    The vectorizer turns a PNG, JPG or WEBP into an editable SVG file.

  • Lock a brand style from references

    Define a style from 1 to 10 reference images and every new image holds to it, with no training step.

  • Place designs on mockups

    The mockup generator puts a design onto product photos such as apparel and packaging.

  • Remove backgrounds and upscale

    Remove a background from PNG, JPG, WEBP or SVG, or upscale with crisp or creative modes that regenerate fine detail.

What users say

Pros

  • Recraft's vector output and Illustrator-friendly files suit icons and logos better than generators that only make flat images.
  • The canvas interface closely resembles standard design software, making the workflow intuitive to learn in about a day.
  • Maintains a consistent visual identity across mockups and graphic assets during rebranding projects.
  • Generates batch poster variations faster and matches target aesthetics closely through structured image-analysis prompts.
  • Hard-flash photography looks natural and less AI-glossy than Midjourney with the same prompt.
  • Clear in-image text helps quick posters feel professional without separate typography work.

Cons

  • Recraft often ignores parts of the prompt or changes an uploaded logo instead of polishing it.
  • Credits feel expensive, and refunds are refused once 30 credits are used, even for a same-day cancel.
  • The mobile apps and small screens are buggy, with failed launches, black screens and broken tools.
  • Complex narrative scenes with human figures can display unnatural body proportions.
  • Free-tier outputs are public by default, so private or commercial projects require a paid plan.
  • Prompt-writing skill still matters; knowing design terms improves results.

A selection of the review sources we used:

Summarized from public user reviews and community discussions. View details

Global Traffic Rank

#34,764

Alternatives

RecraftMidjourneyLeonardo.AiAdobe Firefly
Rank#26 in category#4 in category#6 in category#7 in category
Free planYesNoYesYes
ProClean vectors for icons and logos, ready for IllustratorArtistic, cinematic images with a look rivals rarely matchCrisp, detailed images, with realistic photos a standoutGenerative Fill removes objects and extends scenes cleanly
Better forPainterly, cinematic concept art and animating still images into short 5-second video clips.Drafting concept variations in volume across 80+ models and turning stills into short video clips.Removing objects with Generative Fill and sending commercially safe files into Photoshop and Premiere.
Weaker atExporting editable SVG vectors for logos and icons, with no free plan to test before paying.Generating editable SVG vectors and locking a brand style from references without model training.Rendering clear in-image text on posters without mangling the words.