Adobe Firefly
Generative AI app that creates and edits images, video, audio, and vector graphics from prompts, using commercially safe models alongside Google and OpenAI tools, with direct export to Photoshop, Premiere, and Express.
#7 in Image & Design ToolsAI Image GeneratorsAI Video GeneratorsFree plan
Who it's for
Best for
Photographers removing objects or extending backgrounds
Marketing teams that want brand-safe visuals inside Creative Cloud
Adobe subscribers who want many AI models in one app
Not for
Video makers on a tight credit budget
Designers needing accurate text rendering and lettering in generated images
Free plan$0
Firefly Standard$9.99/mo
Firefly Pro$19.99/mo
Firefly Pro Plus$49.99/mo
Firefly Premium$199.99/mo
Features
Generate with Adobe or partner models
Houses Adobe Firefly models alongside partner options from Google, OpenAI, Runway, and Luma for images and video in one app.
Fix photos with Generative Fill
Generative Fill, Generative Expand and Prompt to Edit remove objects, extend a scene or change details in an existing image.
Plan ideas on Firefly Boards
An infinite canvas where teams generate, arrange and iterate on images and videos as mood boards or storyboards.
Make video, sound effects and speech
Turns text or still images into video clips, and generates sound effects, music and speech from prompts.
Send results into Photoshop and Premiere
Generated files open in Photoshop, Illustrator, Premiere, Lightroom and Adobe Express for further editing.
What users say
Pros
- Generative Fill removes unwanted objects and extends backgrounds cleanly in real photo work.
- Partner models from other providers sit in the same app for quick switching when one fails.
- Generates images from basic prompts immediately without a steep learning curve.
Cons
- Adobe's own model trails rivals, misreading prompts and mangling text in images.
- Credits drain fast, especially on video, and unusable results still cost credits.
- The app lags or freezes, and generations sometimes fail with errors.
A selection of the review sources we used:
Summarized from public user reviews and community discussions. View details
Global Traffic Rank
Top 10k
Alternatives
Rank#7 in category#6 in category#19 in category#22 in category
Free planYesYesYesYes
ProGenerative Fill removes objects and extends scenes cleanlyCrisp, detailed images, with realistic photos a standoutCharacter tools keep one face across images and short videosSimple and fast interface, usable images within minutes
Better forTraining custom styles or characters on uploaded images and drafting game assets or realistic portraitsReusing one recognizable character face across new images and videos for AI influencer posts
Weaker atOpening generated files directly in Photoshop, Premiere and Illustrator for further editingSending generated files directly into Photoshop, Premiere and Adobe Express for editing