Metricool
Metricool is a social media management platform that schedules posts, tracks analytics and builds client reports across the major networks. It also covers inbox replies, link-in-bio pages and ad campaigns from a single dashboard.
#9 in Marketing ToolsSocial Media Management ToolsFree plan
Who it's for
Best for
Agencies and freelancers juggling several client brands and monthly reports- Social media managers centralizing post planning, ad tracking and inbox replies
Not for
Mobile-first managers who publish to Facebook pages from an iOS phone- Marketers who need reach-safe native posting on TikTok and YouTube
Free plan$0
Starter$25/mo
Advanced$67/mo
Features
Visual content planner
Posts are dragged into a calendar with a preview of how each one will appear on every connected platform. Best posting times can be checked while planning.
Automated reporting
Reports build themselves and can be sent on a schedule, with AI analysis, campaign dashboards and a Data Studio connection for custom views.
Unified social inbox
Messages and comments from every connected profile sit in one inbox, so conversations can be answered without switching between native apps.
Flows DM automation
Flows turns interactions on a post into automated direct messages that guide an interested follower to a catalogue, sign-up page or chat.
Unified ads dashboard
Google, Facebook and TikTok ad campaigns are created, analyzed and adjusted from one dashboard instead of separate ad managers.
What users say
Pros
- Live chat reaches a real person who restores accounts and raises publishing limits within minutes.
- Refunds are processed without argument when the wrong plan is bought or a cancellation deadline is missed.
- Client brands and their channel performance sit in one workspace, which suits agencies and multi-brand teams.
- Post creation, per-platform previews and draft saving run smoothly, and carousels can be scheduled.
Cons
- Reach and views fell after switching to scheduled publishing, with some posts getting zero views.
- Posts marked as published never appeared on the networks, and connected accounts dropped out after weeks of scheduling.
- Chat opens with an AI bot that answers slowly with generic steps before a human is reached.
- The mobile app is harder to use than the browser and fails on Facebook pages with a Wrong Token error.
- Analytics and custom reports stay locked behind paid tiers, so the free plan cannot show full performance.
A selection of the review sources we used:
Summarized from public user reviews and community discussions. View details
Global Traffic Rank
Top 100k
Alternatives
Rank#9 in category#15 in category#18 in category#20 in category
Free planYesYesYesNo
ProFast human chat, easy refunds, multi-brand reports, carouselsCross-posting, scheduled posting, free three-channel planAutomation-ready uploads, strong Bluesky support, alt-text draftsFast client reports, bulk scheduling, many accounts in one place
Better forScheduling and cross-posting to Mastodon and Substack alongside standard social networksLower-cost paid scheduling for solo creators, with paid plans starting at $4/monthSocial listening with sentiment analysis, 90-day trend forecasting and inbox message routing
Weaker atTracking competitor profiles and managing Google, Facebook and TikTok ad campaignsReplying to comments and DMs in a unified social inbox and managing paid ad campaignsAffordable multi-brand plans and free access, with no free tier and pricing from $99/month per seat