ToolFlock

Hootsuite

Hootsuite is a social media management platform that schedules posts across networks, tracks performance and handles messages from one workspace. Marketing teams and agencies use it to run many client accounts and build reports.

#20 in Marketing ToolsSocial Media Management ToolsNo free plan

Who it's for

Best for

  • Agency social media managers handling several client accounts at once
  • Marketing teams that need ongoing cross-network scheduling and reports

Not for

  • Solo creators on a tight budget who only need one or two accounts scheduled
  • Organisations that need fast live support when scheduled posts fail

Pricing

Free planNo
Standard$99/seat/moBilled annually
Professional$199/seat/moBilled annually
Advanced$399/seat/moBilled annually

Features

  • Multi-network scheduling calendar

    Create and schedule posts across every connected network from a single calendar, with bulk scheduling and AI-assisted content creation.

  • Shared inbox for messages

    Brings public comments and private messages into one inbox, with saved replies, automated Instagram DMs, message assignments and internal notes.

  • Competitor and trend tracking

    Tracks competitor performance, posting frequency and sentiment, and surfaces trending industry topics with AI-drafted post ideas.

  • Analytics and performance reports

    Shows which content drives engagement and revenue, benchmarks performance against competitors, and reports the best posting times for each network.

  • Plain-language data questions

    Answers plain-language questions using social data, connected accounts, content and message history held in the platform.

What users say

Pros

  • Presents performance data in a clear, straightforward layout that cuts down multi-day manual report building.
  • Takes on roughly 150 scheduled posts across 10 clients ahead of a two-week break.
  • Consolidates several client accounts in one workspace, making an agency roster straightforward to manage day to day.

Cons

  • Per-seat pricing sits well above competing schedulers, pushing smaller teams to weigh cheaper alternatives.
  • Cards get charged after cancellation or a finished trial, and refund requests come back refused.
  • Help arrives by email ticket and AI chat, and replies can take days while posting stays broken.
  • Video uploads stall on tiny frame-rate mismatches, and connected accounts drop off mid-week along with their scheduled posts.
  • Connected profiles vanish without warning, and getting social accounts released for a move elsewhere takes weeks.
  • The dashboard feels dated and muddled next to newer schedulers, slowing down routine publishing work.

A selection of the review sources we used:

Summarized from public user reviews and community discussions. View details

Global Traffic Rank

Top 100k

Alternatives

HootsuiteMetricoolBufferPubler
Rank#20 in category#9 in category#15 in category#18 in category
Free planNoYesYesYes
ProFast client reports, bulk scheduling, many accounts in one placeFast human chat, easy refunds, multi-brand reports, carouselsCross-posting, scheduled posting, free three-channel planAutomation-ready uploads, strong Bluesky support, alt-text drafts
Better forQueueing posts on a free three-channel plan or paying from $5/month per channel instead of $99 per seat.
Weaker atTracking brand sentiment and trending industry topics with built-in social listening.Managing private direct messages in a shared inbox and tracking competitor performance or sentiment.Managing private messages and comments in a shared inbox with saved replies and message assignments.