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Ideogram

Ideogram is an AI image generator from Toronto-based Ideogram AI that is known for putting readable text, logos and typography into images. Its web app and iPhone app also edit uploaded photos with Remix, masks and layered text in Studio.

#31 in Image & Design ToolsAI Image GeneratorsFree plan

Who it's for

Best for

  • Marketers making posters, thumbnails and ads with words in the image
  • Founders who need quick logo and brand mockups

Not for

  • Photographers who want steady photoreal results across updates
  • Free users who need more than a few images a week

Pricing

Free plan$0
Plus$20/mo
Pro$60/mo
Team$30/seat/mo
EnterpriseCustom

Features

  • Edit with Precise Edit, Remix or Studio

    Change an AI image or uploaded photo with a mask, a new prompt at a set image strength, or layered editing in Studio.

  • Fix wording with text layers

    Layerize text turns words in an image into editable layers, so spelling, fonts and layout can be changed after generation.

  • Keep characters with reference images

    Add reference images for edits, product scenes and consistent characters, and call them with @ mentions in the prompt.

  • Resize one ad for every platform

    Ad Resizer turns one ad into Instagram, Stories, TikTok, YouTube, banner and print sizes while keeping text inside safe zones.

  • Upscale up to 8x

    The Upscale app enlarges an image 2x, 4x or 8x, within the tool's resolution limits.

What users say

Pros

  • Ideogram.Ai renders readable words and lettering in images, so posters, thumbnails and logos need less fixing.
  • Adjustable remix strength controls how closely a new image follows an uploaded reference.
  • Quick logo and brand mockups come out clean enough to drop straight into a product or pitch.

Cons

  • Photorealistic image quality is harder to achieve following recent model and style updates.
  • Free use is slow: credits refill weekly rather than daily, and free generations can sit in the queue.
  • Prompts and edits can go off script, so small fixes take many retries.
  • Sign-up asks numerous onboarding questions, and checkout defaults toward annual billing.

A selection of the review sources we used:

Summarized from public user reviews and community discussions. View details

Global Traffic Rank

#25,706

Alternatives

IdeogramMidjourneyLeonardo.AiAdobe Firefly
Rank#31 in category#4 in category#6 in category#7 in category
Free planYesNoYesYes
ProReadable text and lettering, good for posters and logosArtistic, cinematic images with a look rivals rarely matchCrisp, detailed images, with realistic photos a standoutGenerative Fill removes objects and extends scenes cleanly
Better forCreating painterly, cinematic illustrations with consistent style references and moodboards.Generating crisp, realistic product and portrait photos for mockups.Removing objects with Generative Fill and sending brand-safe visuals into Photoshop and Premiere.
Weaker atSpelling readable text in logos or posters, and trying the tool on a free plan.Rendering clean typography and editable text layers in posters, logos, and ads.Putting accurate, unmangled text and lettering directly into flyers, posters, and logos.