ToolFlock

Fillout

Fillout is a form builder that creates surveys, quizzes, payment and registration forms through AI prompts or drag-and-drop editing. Conditional logic, branded themes, native integrations and response analytics run alongside scheduling, PDF generation and payments.

#41 in Productivity ToolsForm BuildersFree plan

Who it's for

Best for

  • Operations teams that need branching intake forms wired to existing databases
  • Creators who want forms matching their brand down to custom CSS

Not for

  • EU teams storing confidential client data in Airtable or Notion update forms
  • Low-volume form builders who need drop-off analytics without the top plan

Pricing

Free plan$0
Starter$15/moBilled annually
Pro$40/moBilled annually
Business$75/moBilled annually

Features

  • AI form building with Zite

    Describing the needed form prompts Zite to build it in the brand with file uploads and payments. Every response lands in a database that can be built on.

  • Drag-and-drop theming

    Pre-built themes can be swapped for custom fonts, logos and colours, and custom CSS allows fully white-labelled forms down to the favicon.

  • Scheduling, payments and PDFs

    Scheduling, payment collection, PDF generation, signatures and answer piping are built in, so one form can run a whole booking or intake process.

  • Editable responses and routing

    Intelligent routing cuts manual work, and respondents can log in to update an existing submission, with forms optionally restricted to internal use.

  • Integrations and embeds

    Forms connect to 50+ native integrations and can be embedded on any site as a popup, slider, side tab or full-screen page.

What users say

Pros

  • Custom CSS, themes and templates go deep enough that a form matches a brand exactly.
  • The free tier covers styling and form controls that competing builders lock behind paid plans.
  • Carries daily intake and internal workflows reliably enough to serve as a business's operational backbone.

Cons

  • An automated content check blocked every form on the account and shut down client intake.
  • Update forms joined to Airtable or Notion expose every table column when the record URL is edited.
  • Partial submissions and abandoned-form analytics sit only in the top plan, out of reach at low volumes.
  • An Agent button floats over the form canvas, covering part of the workspace with no way to remove it.
  • Free functionality is withdrawn without notice, leaving accounts to prove prior use with year-old screenshots.
  • Answers to questions take a full day to arrive and often leave the problem unsolved.

A selection of the review sources we used:

Summarized from public user reviews and community discussions. View details

Global Traffic Rank

Top 500k

Alternatives

FilloutGoogle FormsCognito FormsSurveyMonkey
Rank#41 in category#5 in category#11 in category#13 in category
Free planYesYesYesYes
ProDeep custom CSS, sophisticated options, runs daily operationsQuick to build, branching paths, home-screen accessComplex drag-and-drop forms, reliable logic, Zapier linksQuick survey building, completion alerts, decade-long reliability
Better forCollecting unlimited survey responses into a Google Sheets spreadsheet at no cost.Running recurring employee engagement pulse surveys connected to HRIS systems with AI feedback analysis.
Weaker atAccepting file uploads without forcing a Google sign-in, plus branded styling and native payments.Customizing form branding with custom fonts and CSS.Flat-rate team pricing without per-seat charges or minimum user requirements.