Ecwid by Lightspeed
Ecwid is an ecommerce platform that adds an online store to an existing website or builds one with its Instant Site builder. Small shops use it to manage products, payments, shipping and orders from one dashboard.
#15 in Web Building & Hosting ToolsEcommerce PlatformsNo free plan
Who it's for
Best for
Small shop owners adding a store to an existing website without coding
First-time sellers who want step-by-step help articles and quick support
Not for
- European sellers who need VAT-compliant B2B e-invoicing or Peppol support
Sellers who need deep design control and fast-loading custom storefronts
Features
Instant Site and website embedding
Builds a store with a code-free website builder, or attaches the store to an existing website with customizable themes and content blocks.
Central inventory and order control
Inventory, orders and pricing are controlled from one platform, keeping stock and order details together across every sales channel.
Multiple sales channels
Sales run through a website, Google, marketplaces, Facebook, Instagram, TikTok, Pinterest, Snapchat, WhatsApp and in-person point of sale.
Automated marketing
Emails trigger automatically from actions such as post-purchase follow-ups and cart abandonment, and discounts can be scheduled to run during set periods.
AI product photo cleanup
Product photos get a professional look with one click as AI removes the background and enhances the images instantly.
What users say
Pros
- Messages reach a real person rather than a bot, and each problem gets walked through step by step.
- A store can be built and payments connected without any coding knowledge.
- Products and orders can be handled from a phone app instead of a computer.
- Built-in help articles, video guides and search answer setup questions without needing a support ticket.
Cons
- Subscription prices climb year after year, with one annual bill rising 53% and little new benefit.
- Cancelling ends the store and access at once, with no refund for unused time.
- The free plan was withdrawn, and unpaid accounts lost dashboard access to their own data.
- Lacks European VAT reporting, Peppol invoicing and mandatory EU B2B e-invoicing tools.
- Storefront pages load slowly, with one product page taking over four seconds.
- Design changes are limited to a few colours, sizes, layouts and fonts.
A selection of the review sources we used:
Summarized from public user reviews and community discussions. View details
Global Traffic Rank
Top 1M
Alternatives
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