Wix
Wix is a website builder that hosts sites built with drag-and-drop editing, templates and built-in business tools. Storefronts, booking pages, portfolios and blogs can be built and launched without writing code.
#10 in Web Building & Hosting ToolsWebsite BuildersFree plan
Who it's for
Best for
Small business owners who need a simple services, booking or class site fast
Designers and freelancers who want visual drag-and-drop control without code
Not for
Careful buyers who need predictable renewals and easy refunds
Developers who need to host the site elsewhere or move it later
Features
AI website builder
Wix Harmony is an AI website builder that moves between instant generation and hand-crafted design, so a site can start from a prompt and be finished by hand.
eCommerce from one dashboard
Products, services and memberships are sold from one dashboard with zero plugins, while specialised AI agents help the business keep growing.
Scheduling hub
Appointments, staff and client memberships are managed from one central scheduling hub that turns open slots into confirmed bookings.
Blog with writing help
Blog posts are planned, written and published with AI help, turning expertise into articles that build a community.
Industry templates
Ready-made templates cover online stores, portfolios, business sites, landing pages, blogs, real estate and weddings.
What users say
Pros
- Straightforward informational sites go up quickly because pages are built by dragging and dropping elements.
- A services, classes or group business site costs less than piecing together separate apps and their monthly fees.
- Design options go further than Squarespace, which matters when a site must look distinct without custom code.
- Free templates beat those on competing website builders, and the free tier covers launching a simple site at no cost.
Cons
- Annual plans renew roughly three weeks early and the charge often lands with no renewal email.
- Cancelling only stops auto-renew, and refund requests for a renewal period that has not started are refused.
- Reaching a human takes repeated attempts, and chat help loops back to bots while complaints stay unanswered.
- The editor runs slowly and layouts break apart during later edits, so small changes turn into hours of repair.
- A finished site cannot be hosted on another provider, and moving the domain or blog content out is difficult.
- AI tools are pushed aggressively and the generated output is poor enough that sites get rebuilt or abandoned.
A selection of the review sources we used:
Summarized from public user reviews and community discussions. View details
Global Traffic Rank
Top 50k
Alternatives
Rank#10 in category#3 in category#4 in category#5 in category
Free planYesYesYesNo
ProQuick drag-and-drop editing, cheap service sites, free templatesBig plugin library, content edits, headless API, WP-CLIScreenshot-to-page agent, Figma-like canvas, MCP edits, hostingQuick gallery edits, easy client handoff, strong local SEO
Better forDesigning on a Figma-like canvas and connecting external coding agents through MCPUpdating photo galleries and page content without breaking the surrounding layout
Weaker atRunning built-in appointment scheduling, e-commerce stores, and service businesses in one dashboardCustomizing layouts freely by dragging and dropping elements anywhere without writing CSS