Submagic
Submagic is an AI video editor that turns long recordings into captioned short clips for TikTok, Reels and YouTube Shorts. It adds animated subtitles, auto-zooms, b-roll, sound effects and clean audio without manual timeline work.
#57 in Video & Audio ToolsAI Video EditorsNo free plan
Who it's for
Best for
Short-form creators posting clips to TikTok, Reels and YouTube Shorts
Media teams and agencies producing many captioned clips each month
Not for
Editors on client deadlines who cannot ride out week-long outages
Subscribers who need unused credits to carry over between billing cycles
Free planNo
Starter$12/seat/moBilled annually
Pro$23/seat/moBilled annually
Business$41/seat/moBilled annually
Features
AI Auto Captions
Captions are generated automatically, with standard or premium caption templates, custom fonts and a brand kit for consistent styling across clips.
Magic Clips
Magic Clips turns a long recording into short clips, pairing the clip maker with trimming and auto-zoom so each cut is ready to post.
AI Auto Edit
The auto edit pass removes silences, filler words and bad takes automatically, with a separate clean audio tool for tidying speech.
B-roll, effects and auto-zoom
The editor adds b-roll footage, sound effects, background music, transitions and auto-zoom to a cut without a separate timeline pass.
Video Editing API
The Submagic API automates the editing workflow so teams can run captioning and clip generation at scale from their own systems.
What users say
Pros
- An 8-minute upload produced 20 clips with captions, zooms and cuts that accurately matched moments intended for manual editing.
- A reported bug was fixed within 24 hours, extra credits arrived as compensation, and the first message got a helpful reply.
- Feedback directly drives editor improvements, accompanied by clear updates explaining newly shipped changes.
Cons
- Fixing misheard words means replaying clips and cleaning up captions by hand, which eats the time the tool was meant to save.
- Auto b-roll placement and smooth emphasis effects fall short, so those parts of an edit still need manual work.
- The site goes down for a day or an entire week, forcing a switch to another editor to keep client deadlines.
- New bugs appear as soon as a reported one is fixed, so the editor stays unreliable during a working session.
- Unused video credits are wiped when the billing period ends, so leftover uploads have to be bought again.
- Billing continued in later years after the subscription was cancelled, ending in a bank dispute over a repeat charge.
A selection of the review sources we used:
Summarized from public user reviews and community discussions. View details
Global Traffic Rank
Top 500k
Alternatives
Rank#57 in category#7 in category#27 in category#31 in category
Free planNoYesYesYes
ProAuto clips from long videos, fast bug fixes, feedback acted onEasy social-video editing with templates and auto-editsQuick auto subtitles and an easy browser editorFast clipping, editable captions, generous value, quick fixes
Better forManual timeline editing with effects and templates on desktop, mobile, or webRecording screen and webcam video directly inside a browser timeline editorKeeping moving subjects centered across video formats with AI object tracking
Weaker atAutomatically turning long recordings into captioned, reframed short clipsAutomatically turning long recordings into shorts with auto-zooms and b-roll