Frase
Frase is an SEO and AI search content platform that audits pages, researches competitors, writes and optimizes drafts, and publishes to a CMS. It is built for ranking in Google results and being cited in AI answers.
#6 in Writing & Translation ToolsAI Writing ToolsNo free plan
Who it's for
Best for
Content marketers who want a prioritized audit and AI citation tracking in one place
SEO teams optimizing site content to rank in Google and AI answer engines
Not for
Careful buyers holding an older lifetime deal who expect continued development
Writers in crowded niches who need polished drafts without a rewrite pass
Free planNo
Starter$49/mo
Professional$129/mo
Scale$299/mo
Features
Site audit and Fix Pack
Checks a site page by page, scores each page for search and AI answers, and drafts prioritized fixes for approval. Fixes wait for approval before anything ships.
Opportunity report
Pulls search data, competitor pages and visitor questions into one ranked list, with the highest-payoff work placed at the top.
AI visibility monitoring
Tracks which pages AI tools mention, drafts the missing ones, and rechecks rankings and citations every day.
Brand voice drafting
Writes content in a voice learned from existing pages or set manually in Brand Hub. Nothing publishes without approval.
Calendar publishing to CMS
Sends approved articles to a connected CMS on a set schedule, formatted so search engines and AI tools can read them.
What users say
Pros
- Audits and opportunity reports point to content gaps and show where new pages are worth creating.
- Visualizes page rankings and citation frequency across Google AI Overviews, Claude, and Gemini.
- SEO, GEO and E-E-A-T scores show how a draft measures up and come with improvement recommendations.
- Generated drafts align accurately with the target topic.
- Questions and technical issues receive fast, direct replies from support.
Cons
- The AI writer repeats the same sentences in loops, so drafts need heavy rewriting before use.
- Help requests sometimes go unanswered, leaving account problems unresolved.
- Lifetime deals were moved onto a frozen legacy version, with another payment required for the rebuilt product.
- Content written for a competitive niche brought no visible ranking or traffic benefit.
A selection of the review sources we used:
Summarized from public user reviews and community discussions. View details
Global Traffic Rank
No data
Alternatives
Rank#6 in category#21 in category#23 in category#25 in category
Free planNoNoYesNo
ProAudits, AI citation tracking, usable drafts, fast helpFast short drafts, blog ideas, template library, email CTR liftFast drafting, course and slide building, video clips, refundsStory Bible workflow and fiction-tuned prose that keeps voice
Better forAutomating go-to-market workflows, sales outreach, and email campaigns
Weaker atAuditing website content, tracking AI citations, and scoring SEO drafts